Service
SEO built on site structure and substance, not keyword stuffing
SEO for a software product or service business succeeds or fails largely on technical fundamentals most agencies treat as an afterthought: crawlable site structure, accurate metadata, and content that actually answers what the searcher is looking for. We handle the technical foundation — sitemaps, structured data, canonical URLs, internal linking — alongside content strategy built around real search intent.
Business problems this solves
- The site isn't ranking for terms directly related to the services it offers
- Pages compete against each other for the same keyword instead of each targeting something distinct
- Technical issues — broken links, duplicate metadata, missing structured data — are suppressing visibility
- Content reads like it was written for search engines instead of the person searching
Core deliverables
- A keyword map assigning one primary keyword per page to prevent cannibalization
- Technical SEO implementation — sitemap, robots.txt, canonical URLs, structured data
- An internal linking plan connecting related pages with natural anchor text
- Content recommendations built around actual search intent, not keyword density
Key features
Technologies we use
Our process for this service
Audit current technical SEO
We check indexation, metadata, structured data, and site structure before proposing changes.
Build a keyword map
Every important keyword is assigned to exactly one target page, preventing pages from competing against each other.
Implement technical fixes
Sitemap, canonical URLs, and structured data are corrected or implemented directly in the codebase.
Monitor and iterate
Search Console data guides ongoing content and technical adjustments after the initial implementation.
Benefits
- Pages that target distinct keywords instead of competing with each other
- Technical issues fixed at the source, in the codebase, not patched around
- Structured data that makes pages eligible for rich results
- A site structure built for both search engines and actual visitors
Frequently asked questions
Both — technical implementation is handled directly in the codebase, and content recommendations are built around genuine search intent rather than keyword density targets.
Related services
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